Paranormal Activity: How The Franchise Lost The Magic Of Its First Entry
TheParanormal Activityfranchise began in 2007 and quickly became a cornerstone of Blumhouse Productions. The low-budget found footage film captured audiences and kept them up at night, while revitalizing the found footage sub-genre. With a minuscule budget and a simple but effective approach to the haunted house trope, the first movie became a huge hit. Now, 15 years later, the franchise has been flagging in popularity. The last few entries in the series have been badly received by critics and fans alike, with the most recent entry, 2021’sParanormal Activity: Next of Kin,even receiving a damning review from the founder ofBlumhouse Productions Jason Blum, who called it terrible....