For those who are unaware,Raid: Shadow Legendsis a freemium mobile game that’s reportedly been downloaded more than 250 million times over the last two years. The game has fairly impressive user scores on both the App Store and the Google Play store, but to many, it is better known for its aggressive marketing tactics.
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Giventhe eye-watering amounts generated by mobile gamesin recent years, it’s perhaps no surprise that publishers are willing to spend big to attract new players. Few though seem to be spending as big as Plarium, the publisher behindRaid: Shadow Legends. Anybody who watches a lot of YouTube will know this only too well.
15Linus Tech Tips
This prompted a rather lengthy Raid-centric discussion between Linus and Luke in that week’s episode of The WAN show. After addressing and recognizing some of the community’s criticisms, Linus announced that the company would’t be working withRaidagain in the immediate future.
14The Action Lab
He most recently promoted the game on his ‘Punching a Hole Through Solid Steel Frozen With Liquid Nitrogen’ video (spoiler alert, he fails to punch through the steel) but has been featuring spots for the game for almost two years now. His viewers don’t seem to mind too much though, with very few questioning the deal in the comment sections.
13Jon Solo
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12TomSka
TomSka has featured spots forRaidon a few of his videos now, although unlike some other big channels, there hasn’t really been too much push back from his audience. This is partially down to Ridgewell incorporating the ads into sketches rather than just working his way through Plarium’s list of talking points as others often do, but the open relationship that he shares with his audience also helps.
11Orange Juice Gaming
Jimmy Chau plays mobile games on his channel fairly regularly, butRaid: Shadow Legendsisn’t one of them. That didn’t prevent the YouTuber from accepting a deal with Plarium back in 2019 though. He described the game as “spicy” - whatever that means - and suggested that it would “take mobile gaming to the next level”.
Since the spot, the size of Chau’s channel has almost doubled with total views fast surging past the half a billion mark along the way. The deal didn’t seem to cause too much backlash either, although given the size of his channel at the time and thatRaidwas still in its infancy, this should perhaps come as no surprise.
10The Angry Video Game Nerd
James Rolfe, or the Angry Video Game Nerd as he’s better known to many, is one of the original gaming YouTubers. He’s dedicated a big part of his life to documenting some of theworst gamesever created and has been on the platform for nearly 15 years.
During that time, he’s amassed more than 1.8 billion views and has even released a movie and a couple of video games based on the AVGN character. His spots for Raid have been a little more reserved than one might expect from the character, with him typically taking a more serious approach. Given that he has bills to pay, this is perhaps understandable.
9JonTron
JonTron is best known for his parodies, reviews andthe ech-tremely unique sounds that he makesin his videos. His parakeet, Jacques used to appear regularly on the show although in recent years, has only featured sporadically. This year, the 30 year old celebrated a decade on the platform and has racked up over a billion views during that time.
8The Internet Historian
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7Memeulous
Memeulous started out making parodies although now focuses more on commentary and reaction videos. He’s best known for his monthly round-up reviews which discuss key events that take place on YouTube, but he also plays games from time to time.
6Caddicarus
