AsMoon Knightfans know, some shows and movies like to add little references to past works or the origins of their own stories throughout their runtimes. Maybe an old prop from a classic film will make its way into the background of a scene. Or, if somebody’s feeling bold, they might cast a famous actor in a cameo scene who shows up to deliver an extremely unsubtle callback to their catchphrase from another movie.

Then there’sMarvel Studios' occasionallycreepy Disney Plus seriesMoon Knight, which stuffed a whole entire comic book issue in its debut episode. No, that doesn’t mean the director found a copy of a comic book and tossed it onto an out-of-focus set for a laugh. There’s an actual, readable comic book hiding in plain sight that viewers can access in its entirety. The thing is, it’s the kind of Easter egg that wouldn’t have even worked a decade or so ago.

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Discovered by Reddit user Goalless, a scene in the museum during the first episode ofMoon Knightfeatures a QR code that happens to be more than meets the eye. While QR codes leading to supplemental reading materials are commonplace in museums and similar establishments, this one is a bit more meta. Rather than linking to a museum map or an ad for an overpriced membership, this one actually allows viewers to access a full version ofWerewolf By Night #32, which just so happens to be Moon Knight’s first comic book appearance. The code can be seen next to the sarcophagus thatOscar Isaac’s lovable Steven Grantpoints out to a little girl early in the episode, so get those phones out quick. (Or justcheck out the direct link here.)

Moon Knightstars Isaac as the aforementioned Steven Grant, a seemingly unremarkable everyman who deals with Dissociative Identity Disorder. Unfortunately for him, while most people with DID only have to contend with different personalities, his disorder shoots a little higher thanks to a blessing/curse by the Egyptian Moon God, Khonshu. The poor museum worker is thrust into situations brought on by his other identities, forcing him to willingly give up control just to survive.

After only one episode,Moon Knightseems to have snagged the curiosity of many a viewer. So this little Easter egg is a great way to inspire new fans to check out the character’s history, even if the producer saysviewers don’t need any previous MCU knowledgeto enjoy the show. Sure, it might technically be an ad. But who among these tired masses wouldn’t take an opportunity to plug their wares to such a wide audience? Probably a lot of people, granted. But even so, at least Marvel is clever about it.