It looks like DC finally one-upped Marvel, asThe Flashtrailer premiere during Super Bowl Sunday edgedGuardians of the Galaxy Vol. 3to become the most watched and talked about movie to pick up one of those pricey marketing spots.
Granted,The Flashtrailer was the first official preview for the highly anticipated film, and theGuardians of the Galaxy Vol. 3debut trailerhad already come out in December of last year. Nevertheless, Barry Allen got the best out of Dominic Toretto and company.TheFast Xtrailer had come out a couple of days before the big event, with Universal Pictures wisely passing on the opportunity of race againstThe Flash, possibly foreseeing that as a losing matchup.
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The numbers confirmThe Flashwas more than the fastest man alive. Analytics firm EDO (viaThe Wrap) claimsThe Flashtrailer was the top ad overall among all advertisers, aside from being the best-performing theatrical trailer to be released over the weekend. In its analysis, the fact that Warner Bros.' marketing gurus decided to drop the trailer before the Kansas City Chief victory over the Philadelphia Eagles had kicked off is seen as a key factor inThe Flash’s runaway win, as opposed to theGuardians of the Galaxy Vol. 3online clip.
One person who will undoubtedly be happy to see these two movies pick up so much interest is James Gunn. After all, it’s only once hisGuardians of the Galaxytrilogy is complete that he can focus 100% on the DC Universe. In that context,The Flashwill play a vital role in Gunn’s vision, as DC Studios' co-CEO has gone on the record to call the movie the soft reboot for what Warner Bros. had built up to this point.
It’s not as ifThe Flashdidn’t have a lot of competition in terms of ads, as many commercials, such asBryan Cranston and Aaron Paul’sBreaking Badbit, Paul Rudd’s alcohol-free Ant-Man, and John Travolta’s musical number for T-Mobile, all proved to be quite popular. Regardless,The Flashcontinues to consolidate the complete dominion superheroes have over the movie industry, so it’s just a matter of seeing whether the movie can convert that interest to ticket sales for DC come summer.
Marvel Studios' opening blockbuster for 2023 will beAnt-Man and the Wasp: Quantumania, so that will be the first hurdleThe Flashwill have to clear before taking onGuardians of the Galaxy Vol. 3at the box office.
The Flashis scheduled for release on July 16, 2025
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